Royal International Miss: Sweetheart

Bright first steps on a real stage, with a crown in reach.

Ages 7–9, on 1 July 2027Crowns Divisional Queen and Role Model Queen

Sweetheart Queens 2026

Haylene Horn crowned Sweetheart, in a pink tulle dress with an embroidered bodice
Haylene HornSweetheart Queen 2026
Onthatile Letsoisa crowned Sweetheart Role Model, in a red sequinned dress with her crown and sash
Onthatile LetsoisaRole Model Sweetheart 2026

For parentsher first stage

  • You register her. A parent or guardian completes the registration form for every delegate under 18. The R900 registration fee secures her place.
  • Competition days. An on-stage introduction, a two-minute interview with each judge, round-table style, fun fashion in an outfit she chooses, and a floor-length evening gown.
  • Photographs. A professional photo package for the competition and the parties is available to purchase from our RIMSA-approved photographer. By registering, you allow RIMSA to use her photos and videos on its social media, under the POPI Act.
  • Optional competitions. If she competes in optionals, all the information is in the National Handbook, to help with clothing ideas, make-up and hair.
  • Family at the Gala. Family and friends must purchase Gala tickets. Contestants do not need a ticket. Ticket information is in our Terms and Conditions.
  • Parties. Contestants receive free access to all the parties, with dinner, fun and games. Tickets are available for family and friends to purchase.

Ask us anything before you register, from who is with the girls backstage to how long the day runs: +27 71 670 9050 or admin@rimsa.co.za.

The backof the sash

Divisional Queen

Introduction, interview, fun fashion and evening gown.

How the Sweetheart Divisional title is scored
Payment and submission deadlines metEvery payment and every submission in on time.5%
Personal introductionNinety seconds on stage: your name, hobbies, hometown and personal ambition. It is your first chance to impress the judges.15%
InterviewA two-minute, one-on-one interview with each judge in turn, round-robin style. Interview dress, suit, jumpsuit or business dress, age appropriate.30%
Fun fashionA fashionable outfit of your choice that shows your own style and individuality. Age-appropriate attire and make-up.25%
Evening gownFloor length in every division, reflecting your personal style and personality.25%

Role Model Queen

Optional. Profile, video, interview and evening gown. The video is due by 23 August 2027.

How the Sweetheart Role Model title is scored
ProfileA profile questionnaire about your community service, charitable work and platform.20%
Role Model videoNinety seconds, filmed landscape: who you are, your platform, your community service and how you would take it international. Judges use it to shape their questions.20%
InterviewA two-minute, one-on-one interview with each judge in turn, round-robin style.35%
Evening gownFloor length in every division, reflecting your personal style and personality.25%

2027 fees

An invoice with a payment plan follows registration.

Fees for the Sweetheart division
RegistrationSecures your place, with the completed registration form. Non-refundable.R900
Divisional sponsorship feeFor the Divisional entry. Invoiced after registration, with payment schedule.R5,000
National competition feeInvoiced after registration, with payment schedule.R1,950
Role Model sponsorship feeOptional. Enter the Role Model title as well and double your chance of a crown. Invoiced after registration, with payment schedule.R2,950

Her journeybegins here

Register online in a few minutes. The R900 registration fee secures your place, and we will be in touch with everything that follows.

+27 71 670 9050 admin@rimsa.co.za Gala tickets